Kiehl Withers, 23, is a licensed cosmetologist and entrepreneur, who recently launched her eyelash brand, Perverse Artistry Cosmetics. With the meaning of perverse being “contrary to the accepted standard of practice,” this is evident in not only Withers’ brand, but in her dedication to actualizing every innate desire-- a lifestyle, respectfully.
Launched on October 12th, 2021, Withers realized her dream due to her late grandmother’s financial legacy. Knowing that she had always wanted creative liberty in the cosmetic world, rather than catering to her clients’ basic, yet incessant, hair and makeup demands, she decided to transfer her artistic energy into Perverse.
With a total of 16 styles of vegan lashes, 12 colored and four traditional, she categorizes her range of colors and styles into three sections: The Classics Collection, The Lumiere Collection, and The Grandeur Collection. The range of colors, from neon yellow to auburn brown, allows a potential customer, avid cosplayer, or amateur makeup enthusiast to indulge in the color or style that pieces together their innovative vision.
Creating and launching Perverse has been no easy feat, but Withers’ dedication is admirable: from buying a domain and perfecting a visual layout, photographing and upkeeping her social media presence, organizing her products and statements, attending pop-up events that will allow Perverse to gain traction, and reaching out to influencers and experts, she does it all. Withers embodies the practice of being perverse, which will translate well into the success of Perverse Artistry Cosmetics in the near future.
